Casino is a place where champagne glasses clink and tourists mingle with locals trying their hand at games from poker to roulette. There’s an exciting energy to the place where you never know when luck will strike. Casinos are designed to be exciting places and they make it hard for gamblers to walk away. They use lights, music, and even the physical design of the building to lead people into spending more money.
Security in a casino is a lot more sophisticated than the average mall, and the reason is obvious. Casino staff watch every patron, watching how they hold their hands when they are playing cards, noting where they put their bets, and looking for other telltale patterns that might indicate cheating. In addition, sophisticated surveillance systems allow security workers in a separate room filled with banks of monitors to adjust the cameras and focus on suspicious patrons. In addition, slot machines are wired to the casino’s network, and statistical deviations from optimal play stand out like a sore thumb.
The casinos also make a lot of money by selling hotel rooms, spa services, event space, and restaurants. So, to compete in this market, you must think beyond your gaming offerings and develop a more holistic marketing strategy that incorporates these additional assets.